Knowledge, Skills and Experience required for this Role

• Bachelor’s degree in marketing, Communications, Media Studies, Business, or a related field.
  
• Familiarity with social media platforms (Meta, LinkedIn, TikTok, X) and email marketing tools (e.g. Mailchimp).
  
• Basic graphic design skills (Canva, Adobe Express, or similar) will be an added advantage.
  
• Prior experience or coursework in digital marketing, copywriting, or content creation will be an added advantage.
  

Competencies required for this Role

• Creative writing and copywriting ability with strong command of tone and digital audience engagement.
  
• Strong attention to detail and ability to maintain brand consistency across formats and channels.
  
• Analytical mindset with ability to read and interpret basic campaign performance data (CTR, reach, impressions, engagement rate).
  
• Strong verbal and written communication skills with the ability to engage professionally across internal teams and digital communities.
  
• Self-starter with efficient time management, task prioritization, and ability to meet deadlines in a fast-paced environment.
  
• Collaborative team player with strong interpersonal skills and the ability to thrive in a cross-functional setting.
  
• Delivering results and meeting stakeholders' expectations.
  

Strategic Initiative:

• Support the planning and execution of digital marketing campaigns across social media, email, and web platforms.
  
• Assist in developing and scheduling content calendars to ensure consistent brand messaging across all channels.
  
• Contribute to the preparation of weekly performance reports, campaign dashboards, and post-campaign analyses.
  

Operational Controls

• Create copywriting and simple design assets (banners, social cards, EDMs) aligned to brand guidelines.
  
• Support community management activities including responding to comments, messages, and brand mentions across platforms.
  
• Assist in coordinating and executing events, activations, and in-branch brand visibility initiatives.
  
• Update and maintain the marketing collateral library including photos, videos, and digital assets.
  
• Monitor daily campaign performance metrics and flag anomalies or optimization opportunities to the Digital Marketing Manager.