What You'll Bring

• Bachelor's degree in marketing, Communications, or related field.
  
• Minimum 5 years of experience in digital marketing, preferably in a consumer-facing or women's health environment.
  
• Strong technical proficiency with tools like Meta Business Suite, Google Analytics, Facebook Ads Manager, SEO platforms, WordPress, WooCommerce, and other CMS platforms.
  
• Hands-on experience with campaign execution, from audience segmentation to A/B testing and performance analysis.
  
• Proven track record in content strategy, message development, and digital storytelling.
  
• Experience in healthcare or digital health is a plus.
  

Digital Marketing & Campaign Management

• Lead the planning and execution of digital marketing campaigns to increase awareness, demand, and conversion for Viya Health products and services.
  
• Leverage digital channels including social media, SEO, email marketing, paid media, and influencer partnerships to drive reach, relevance, and revenue.
  
• Manage Viya's digital platforms, including websites, WhatsApp, Facebook, Instagram, and e-commerce (WordPress + WooCommerce).
  

Consumer Experience & Growth

• Own and optimize the end-to-end digital consumer journey, ensuring seamless navigation, engagement, and satisfaction at every stage from awareness to maintenance and advocacy.
  
• Partner cross-functionally to identify and remove friction points, improve UX and usability, and enhance performance across all digital touchpoints.
  
• Use data and behavioral insights to drive community growth, increase user retention, and maximize customer lifetime value.
  

Content Strategy & Management

• Oversee the creation of high-impact, relevant content for digital platforms, including social media, blogs, and websites.
  
• Collaborate with the content manager, creative teams, brand ambassadors, and partners to ensure content is effective and aligns with brand voice and strategic priorities.
  
• Lead effective content operations, including planning, production workflows, and publishing, using CMS tools and digital asset management systems.
  

Digital Ecosystem Implementation & Optimisation

• Lead the end-to-end implementation and day-to-day performance of Viya's omnichannel digital ecosystem in Nigeria markets, including app, e-commerce platform, CRM, and associated tools.
  
• Serve as the Nigeria markets’ primary interface with the Technology team: articulate market requirements, surface consumer and implementation insights to inform the product and tech roadmap, and coordinate delivery timelines, prioritisation, and localisation needs.
  
• Identify optimisation opportunities across the digital ecosystem in line with market needs.
  

Data & Performance Insights

• Leverage both native (e.g. Meta Business Suite, Google Analytics) and third-party tools (e.g. HubSpot, Hootsuite, Hotjar) to track, analyze, and optimize digital performance.
  
• Monitor key KPIs across platforms, reach, engagement, conversion, retention, and revenue, to evaluate and improve impact.
  
• Translate data into actionable insights that inform strategy, enhance targeting, and drive ROI.