Essential Criteria

• Proven experience managing and developing journalism teams, with the ability to build a positive, high-performing culture and support individuals to deliver their best work.

• Strong track record of commissioning, shaping and delivering high-impact digital journalism, with a clear understanding of what drives audience engagement.

• Demonstrable success in developing and implementing data-led video strategies, delivering measurable audience growth and impact.

• Advanced understanding of audience analytics, search optimisation and platform performance, with the ability to translate data into effective editorial decisions.

• Strong editorial creativity, with the ability to adapt storytelling approaches and formats for different platforms, audiences and consumption behaviours.

• Experience of using innovative storytelling techniques, including data journalism and other approaches that enhance clarity, depth and audience understanding.

• Strong communication skills in English and Yoruba, both written and verbal, with the ability to represent the BBC effectively in senior internal forums.

• Commission, shape and deliver high-impact original journalism, including exclusives, investigations, explainers as distinctive digital first content.

• Work closely with other Assistant Editors and the News Editor to identify shared editorial priorities, coordinate coverage of cross-service and cross-border stories and minimise duplication.

• Develop and implement a data-led video strategy, driving measurable digital growth with a clear focus on increasing reach among younger and female audiences.

• Use audience insight, analytics and platform trends to shape commissioning, distribution and editorial decision-making, ensuring content remains competitive and relevant.

• Apply performance data consistently to editorial planning, using analytics tools to track growth, evaluate success against targets and inform both short-term output and longer-term strategy.

• Embed a culture of performance awareness within the team, supporting journalists to understand what drives engagement and how to use data to improve their output.

• Identify gaps and opportunities in audience reach, proactively adjusting content mix, formats and editorial priorities to maximise impact.