What You'll Bring

eam Leadership & Coaching

• Lead and manage a team of Sales Development Associates (SDAs).
  
• Hold regular check-ins to review performance, give feedback, and help team members improve.
  
• Identify when someone is struggling and create a plan to help them get better.
  
• Set clear targets and make sure the team knows what is expected of them.
  

Process & Script Development

• Build and maintain the scripts that SDAs use when speaking with prospects (both inbound and outbound).
  
• Clean up and improve the inbound qualification script, making sure it confirms details, explains how we got the prospect's information, and confirms interest.
  
• Create and document the outbound sales development script. Write down the full SDA qualification process so that anyone can follow it.
  

Training & Development

• Build a training program for new SDAs joining the team.
  
• Prepare training materials, live test marking schemes, and recorded assessments.
  
• Make sure new SDAs are ready to take calls before they go live. Provide ongoing training when scripts, products, or processes change.
  

Lead Management & Allocation

• Allocate inbound leads across SDAs for qualification.
  
• Manage lead lists from partners and ensure they are distributed fairly and efficiently.
  
• Plan and manage how the team requalifies closed-lost leads and churned accounts to generate new opportunities.
  

Dashboard, Metrics & Reporting

• Build and maintain dashboards to track team performance.
  
• Monitor key metrics: leads, SQLs (Sales Qualified Leads), SALs (Sales Accepted Leads), rejection count, and conversion ratios (Lead:SAL, SQL:SAL).
  
• Cut metrics by geography and individual SDA to spot trends and problems.
  
• Use data to identify what is working, what is not, and where to focus improvement efforts.
  

Outbound Sales Development Planning

• Plan and launch outbound prospecting — this is a new function that needs to be built.
  
• Develop outbound scripts, target lists, and outreach sequences.
  
• Set goals and measure success for outbound efforts separately from inbound