Skill Requirements - Essential

• 3–5 years of experience in video editing, graphic design, or digital content production
  
• Strong portfolio demonstrating visual storytelling through video and graphic design
  
• Experience producing content optimised for digital and social platforms
  
• Strong understanding of visual storytelling, composition, and design principles
  
• Ability to manage multiple creative projects while maintaining high-quality output
  
• Comfortable working in fast-paced environments where creative output must be produced quickly and iterated frequently.
  
• Strong attention to detail and ability to maintain brand consistency.
  
• Experience working in digital marketing, media production, or creator-driven environments is an advantage.
  

Creative Content Production

○ Produce high-quality video and graphic assets that support digital marketing campaigns and social media storytelling

○ Edit and produce short-form video content highlighting: Learner journeys, Programme experiences, Career transformation stories, Community events and activities

○ Design compelling visual assets such as: Campaign graphics, Social media creatives, Promotional visuals, Digital marketing banners

Campaign Creative Development

○ Collaborate with the Content & Social Media Specialist and Performance Marketing Specialist to develop creative assets aligned with campaign messaging and audience targeting strategies.

○ Produce visual assets for: Paid advertising campaigns, Social media storytelling, Promotional announcements

○ Community engagement initiatives

Brand Consistency

○ Maintain strong visual consistency across all marketing materials to ensure alignment with ALX brand standards.

○ Ensure all creative outputs reflect the organisation’s visual identity, tone, and mission.

○ Support the creation and maintenance of internal visual templates that enable consistent design execution across campaigns.

Creative Iteration and Optimisation

○ Continuously refine and adapt creative assets based on performance insights and audience engagement.

○ Produce multiple variations of creative assets to support A/B testing across marketing campaigns.

○ Enable rapid experimentation by delivering new creative assets quickly as campaign needs evolve.

Short-Form Video and Social Content

○ Support the production of short-form video content optimised for social platforms, including: instagram Reels, TikTok, LinkedIn video, YouTube Shorts ○ Edit content designed to maximise engagement, shareability, and storytelling impact.

○ Ensure visual storytelling supports the organisation’s efforts to produce high-impact and viral content moments.

Creator and Community Creative Ecosystem

○ Support the development of a creative community within the ALX ecosystem.

○ Engage learners and alumni who are interested in video editing, design, and digital storytelling.

○ Provide occasional guidance and creative direction to help community members produce content aligned with ALX storytelling.