1. Sales Strategy & Revenue Growth

1. Develop and execute area-specific sales strategies to achieve volume and revenue targets.
   
2. Drive corporate and project-based sales, including major construction firms, developers, and government contracts.
   
3. Identify and secure high-value projects and long-term supply agreements.
   
4. Ensure alignment between area sales plans and national business objectives.
   

2. Key Account & Corporate Client Management

1. Manage a portfolio of strategic corporate accounts across the area/regions.
   
2. Build strong relationships with contractors, consultants, developers, and procurement teams.
   
3. Lead negotiations for large-volume contracts and framework agreements.
   
4. Ensure high levels of customer retention, satisfaction, and repeat business.
   

3. Team Leadership & Capability Development

1. Lead, manage, and coach a team of Corporate Sales Representatives / Key Account Managers.
   
2. Set clear performance targets and monitor team productivity.
   
3. Conduct regular field visits, performance reviews, and coaching sessions.
   
4. Drive a high-performance sales culture focused on execution and accountability.
   

4. Market Development & Intelligence

1. Identify emerging construction projects and position the company as a preferred supplier.
   
2. Monitor competitor activities, pricing trends, and market dynamics.
   
3. Provide actionable insights to senior management to support decision-making.
   
4. Drive initiatives to grow presence in underserved or strategic markets.
   

5. Pricing, Negotiation & Commercial Management

1. Develop and implement pricing strategies within approved frameworks.
   
2. Negotiate complex, high-value deals while ensuring profitability and margin protection.
   
3. Evaluate credit risks and collaborate with finance on customer payment terms.
   

6. Distribution & Supply Coordination

1. Collaborate with logistics and plant teams to ensure consistent product availability and timely delivery.
   
2. Manage demand planning and forecasting for corporate clients and projects.
   
3. Ensure efficient coordination between sales, operations, and supply chain functions.
   

7. Performance Monitoring & Reporting

1. Track and analyze key performance indicators (KPIs) across the region.
   
2. Prepare weekly, monthly, and quarterly sales performance reports.
   
3. Use data analytics to identify performance gaps and implement corrective actions.