Education and Experience Requirements

• First degree in any related discipline
  
• Fluent in English
  
• Possession of a master’s degree may be an advantage
  

• Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others
  
• Experience working in a medium to large organization
  
• Marketing management experience within the telecommunications, FMCG’s or ‘new age’ service industry
  

• Execute the retail strategy in the territory to achieve the objective of retail expansion, dominance, mind share and loyalty in the region.
  
• Identify, create and execute Communal & Goodwill events and sponsorship initiatives in the region to drive affinity and localization of the MTN brand in the region.
  
• Research and provide feedback reports on competitor activity, network quality, peculiar market situations and any issues affecting the marketing of MTNN products in the region
  
• Achieve BTL visibility objectives across all outlet types and category in the region through the effective planning and execution of merchandising.
  
• Review analysis of regional marketing surveys on current and new product concepts and recommend future product development within the region.
  
• Develop and execute territory specific trade marketing initiatives to ensure achievement of the business objectives in the region.
  
• Develop and manage profitable and sustainable partnerships to achieve our data device and mobile money objectives in the territory.
  
• Ensure standard look and feel across all MTN retail outlet types in the territory
  
• Ensure effective communication of the MTN brand and proposition at the retail layer of the distribution channel
  
• Assist in establishing and maintaining consistent corporate image throughout product lines, promotional materials, and events.