Manager - Performance Marketing

Education and Experience Requirements

• A first degree in business-related or any social science discipline
  
• A postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantage
  
• Certifications in Digital Marketing, Google Ads, Analytics, or similar platforms
  
• Knowledge of data analysis tools such as Excel, SQL, Power BI, or Tableau
  
• Fluent in English
  

• Strong experience managing performance marketing campaigns across paid search, paid social, display, and programmatic channels
  
• Proven ability to drive customer acquisition, conversions, and revenue growth through digital channels
  
• Hands-on experience with campaign optimization, bidding strategies, and budget allocation
  
• Experience with marketing analytics, attribution models, and performance reporting
  

• Manage the performance acquisition strategy across all digital channels with full accountability for subscriber growth, revenue contribution and customer acquisition cost efficiency
  
• Oversee implementation of server-side tracking, conversion APIs and event governance to ensure data integrity across web and app ecosystems
  
• Lead creative performance optimization frameworks in collaboration with content and video teams using engagement decay curves and fatigue modelling
  
• Align performance marketing objectives with product, ecommerce and fintech teams to ensure campaign offers are commercially viable and operationally executable
  
• Identify and mitigate fraud risks, invalid traffic and attribution manipulation through monitoring tools and anomaly detection systems
  
• Ensure strict compliance with MTN data governance, privacy policies and regulatory advertising standards across all campaigns
  
• Manage rapid testing pipelines to validate new channels, bidding strategies and targeting structures before full scale deployment
  
• Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
  
• Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.
  
• Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
  
• Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.