Assisting in the formulation and management of strategies to build alasting digital connection with consumers.
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Keeping abreast with the latest digitaltrends and best practices and ensure that the same is adopted as part of ouroperations.
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Assisting in preparing and managingmonthly, quarterly and annual budgets for the marketing department.
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Planning and setting goals/objectives forthe department, monitoring the achievements and reporting on the same.
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Identifying opportunities to reach newmarket segments and expand the market share.
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Creating and developing best marketingmodels and practices geared at brand awareness and growth.
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Planning and monitoring the ongoingcompany presence on all digital marketing channels through overseeing all thecompany's social media accounts, c
ompany’swebsite, blog, SEO/SEM programs and other marketing initiatives; Providecreative ideas for content marketing and update website.
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Monitoring competition; pricing changes,new products and features etc. and provide suggestions for improvements.
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Measuring performance of digitalmarketing efforts using a variety of Web analytics tools i.e., GoogleAnalytics, measure Returns on Investment and KPIs.
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Assisting in the formulation and management of strategies to build a lasting digital connection with
consumers.
·
Keeping abreast with the latest digital trends and best practices and ensure that the same is adopted as part of our operations.
·
Assisting in preparing and managing monthly, quarterly and annual budgets for the marketing department.
·
Planning and setting goals/objectives for the department, monitoring the achievements and reporting on the same.
·
Identifying opportunities to reach new market segments and expand the market share.
·
Creating and developing best marketing models and practices geared at brand awareness and growth.
·
Planning and monitoring the ongoing company presence on all digital marketing channels through overseeing all the company's social media accounts, c
ompany’s website, blog, SEO/SEM programs and other marketing initiatives; Provide creative ideas for content marketing and update website.
·
Monitoring competition; pricing changes, new products and features etc. and provide suggestions for improvements.
·
Measuring performance of digital marketing efforts using a variety of Web analytics tools i.e., Google Analytics, measure Returns on Investment and KPIs.
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Launching optimized online adverts through Google AdWords, social media platforms, online newsletters, promotional emails and organize their distribution through various other channels; oversee results driven digital marketing campaigns.
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Coordinating sales and marketing efforts to boost brand awareness; build an inbound marketing plan and forecast sales performance trends.
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Analyzing clients’ behavior and determining their personas.
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Conducting surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing customer needs.
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Maintaining partnerships with media agencies and vendors; collaborate with designers to improve user experience.