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Industry
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Seniority (Financial Services)
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Ukristo na Ufanisi DT Sacco Ltd
Financial Services
Description
Required Skills:
- Digital marketing tools (Google Ads, Meta Ads Manager, SEO tools)
- Content creation and copywriting
- Data analysis and reporting
- Social media management
- Basic graphic design (Canva, Adobe tools)
- Communication and creativity
- Understanding of customer behavior online
Qualifications:
- Diploma or degree in Marketing, Business, Communication, or related field
- Certifications (added advantage):
- Google Digital Marketing
- Meta (Facebook) Ads Certification
- Experience in managing digital campaigns (internships or jobs)
Responsibilities
- Plan and execute digital marketing campaigns
- Manage social media platforms (Facebook, Instagram, LinkedIn, X, TikTok)
- Create and optimize online ads (Google Ads, Meta Ads)
- Perform Search Engine Optimization (SEO) to improve website ranking
- Run email marketing campaigns
- Analyze campaign performance using tools like Google Analytics
- Create engaging content (blogs, posts, videos, graphics)
- Monitor trends and competitor activities
- Improve website traffic and conversion rates
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