1. Sales & Channel Expansion

• Achieve monthly sell-in targets
  

• Increase Tier 2/3 city penetration
  

• Drive project sales (estate developers, bulk buyers)
  

• Increase premium SKU push (Inverter, larger capacity)
  

2. Product & Mix Management

• Maintain optimal capacity mix
  

• Control overstock of slow-moving models
  

• Plan bundle promotions (Fridge + WM)
  

3. Inventory & Warehouse Coordination

• Maintain 5–7 weeks stock cover
  

• Monitor warehouse capacity utilization
  

• Reduce damage/returns ratio
  

4. Margin Protection

• Protect minimum GM%
  

• Avoid panic discounting
  

• Control incentive leakage