1. Sales Strategy & Execution

• Develop and implement a sales plan aligned with the company’s production and revenue
  goals.
• Identify target markets and develop strategies for penetration and expansion.
  
• Forecast demand and sales volumes in collaboration with the production and logistics teams.
  
• Monitor competitor activities and adjust strategies accordingly.
  

2. Team Management

• Lead, train, and motivate the sales team to achieve individual and team targets.
  
• Conduct regular performance reviews, provide feedback, and recommend training or support where needed.
  

3. Customer Relationship Management

• Build and maintain strong relationships with key clients and partners (distributors, supermarkets, bulk buyers, etc.).
  
• Ensure high customer satisfaction and quick resolution of client complaints.
  

4. Market Development & Intelligence

• Conduct regular market visits to assess product availability, pricing, competitor activity, and customer preferences.
  
• Share insights with management to inform product development and pricing strategies.
  

5. Sales Reporting & Analysis

• Prepare and present weekly, monthly, and quarterly sales reports and forecasts.
  
• Monitor sales budgets, profitability, and return on investment for campaigns and
  initiatives.

6. Brand and Product Promotion

• Collaborate with marketing to execute product awareness campaigns, promotions, and merchandising strategies in retail and wholesale outlets.
  

7. Logistics and Distribution Coordination

• Work with logistics and dispatch teams to ensure smooth product delivery.
  

• Collaborate with warehouse teams to ensure there is proper stock level to meet market demand
  

8. Debt collection and Credit Management

• Monitor customer credit limits and ensure timely collections.
  

• Work with finance team to minimize bad debts.
  

• Enforce company credit policies among clients.