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Senior Marketing Associate – PAYG Phones (Lagos, Nigeria)
Lagos
• Nigeria
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Financial Services
Description
Requirements:
Bachelor’s degree in Business Administration, Marketing, Economics, Computer Science, or related field.
Experience:
Minimum 5 to 7 years of experience inVAS, digital payments, fintech, or telecoms industry, with proven experience managing partnerships or accounts. Post NYSC experience.
Responsibilities
Partner & Relationship Management
- Develop and maintain strong business relationships with VAS partners, aggregators, and service providers.
- Act as the primary liaison between the company and VAS partners to ensure effective collaboration and issue resolution.
- Negotiate partnership terms, pricing, and revenue-sharing agreements in alignment with business goals.
- Monitor partner performance to ensure adherence to SLAs, regulatory compliance, and service quality standards.
VAS Operations & Performance
- Oversee daily operations and performance of all VAS offerings, including airtime recharge, data bundles, TV subscriptions, bill payments, gift cards, and other digital services.
- Track, analyze, and report VAS transaction volumes, revenues, and trends to identify growth opportunities.
- Coordinate with technology and product teams to ensure smooth service integration, platform stability, and minimal downtime.
- Implement initiatives to improve service delivery, transaction success rates, and customer satisfaction.
Business Development & Growth
- Identify and onboard new VAS partners and products that align with the company’s strategic objectives.
- Support marketing initiatives and promotional campaigns to drive user adoption and engagement with VAS products.
- Conduct competitive analysis to ensure the company remains innovative and market-leading in VAS offerings.
- Work closely with finance to ensure timely reconciliation and settlement with partners.
Reporting & Analysis
- Generate periodic performance reports and dashboards on VAS revenue, partner activity, and market trends.
- Provide actionable insights and recommendations for optimizing existing partnerships and launching new VAS initiatives.
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