We are looking for passionate Field Marketing Officer to plan and oversee the Restaurant’s offline marketing activities and campaigns. You will be the one to ensure that all Offline marketing operations are successful in meeting the goals set by management.

A field marketing representative is responsible for driving brand awareness through on-site, face-to-face interaction with consumers. Field marketers are liaisons between buyers and sellers, as they provide valuable information about products and services to consumers. They foster human relationships through communication and the distribution of marketing collateral in order to drive sales.

The goal is to ensure that the marketing efforts of the company add the highest value to its business.

Qualifications

Requirements:

Proven working experience in field marketing
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
A team player with a customer-oriented approach
BSc/BA in marketing, business administration or relevant field with a minimum of 2:1

Responsibilities

Job Description:

The goal is to ensure that the marketing efforts of the company add the highest value to its business.

Qualifications

Requirements:

Proven working experience in field marketing
Solid knowledge of marketing techniques and principles
Good understanding of market research techniques, statistical and data analysis methods
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multi-tasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
A team player with a customer-oriented approach
BSc/BA in marketing, business administration or relevant field with a minimum of 2:1

Responsibilities:

Plan and complete field marketing campaigns after conducting preliminary research
Develop robust knowledge of all product lines/services
Produce various literature, signage, merchandise, and other materials to be used at field marketing events
Maintain relationships with third-party vendors and venues
Negotiate with retailers and other third-party partners on promotional display and merchandise placement
Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
Attend relevant trade shows and events
Monitor industry trends and competitor activities
Manage social media activity surrounding field marketing campaigns
Track expenses in an organized fashion
Report weekly/monthly on the status of field marketing activities
Document and share lead/customer intelligence with sales team.

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Field Marketing Officer

Job Requirements

Job Summary

Responsibilities

Tags

Check out the following blog posts to support your job search