● Prospect, engage and onboard new customers within assigned territories.

● Convert leads into complete, compliant loan applications.

● Activate and commercialize partner networks: agro-dealers, distributors, cooperatives, aggregators, etc.

● Guide customers in preparing accurate documentation and reduce application errors.

● Execute field ambassador duties during activations, trainings, and market engagements.

● Track and report pipeline performance, conversion rates, and market insights.

● Support loan activation and repeat usage initiatives in collaboration with operations teams

Key Performance Indicators (KPIs)

● Number of new customers acquired

● Quality and completeness of applications submitted

● Number of partner-driven applications

● Disbursement volumes (new + repeat)

● Activation rate of approved customers

● Repeat utilization rate

● Accuracy/timeliness of pipeline and field reports