We are seeking a results-driven Marketing Officer to drive employer demand, drive employee
uptake, strengthen brand authority, and support revenue growth through data-driven campaigns and strategic execution.

This role sits at the intersection of demand generation, sales enablement, employer brand
positioning, and partner-led marketing, ensuring strong pipeline development and market visibility.

1. End-to-End Marketing Ownership

• Own and execute the entire marketing strategy and calendar
  

• Define positioning, messaging, and go-to-market (GTM) strategies
  

• Manage all marketing channels: digital, social media, content, events, and
  partnerships

• Build and continuously optimize the marketing funnel
  

2. Demand Generation

• Generate employer demand at scale
  

• Drive conversion and uptake rates
  

3. Pipeline Growth

• Generate and nurture high-quality employer leads (MQLs)
  

• Build a predictable inbound pipeline through:
  

• Optimize conversion rates (MQL → SQL)
  

• Convert attention into pipeline
  

• Ensure marketing contributes significantly to revenue pipeline
  

4. Employer Brand Authority & Content

• Build Jilipesasa as a thought leader in fintech, HR, and financial wellness
  

• Create educational content and distribute
  

• Manage PR opportunities and media placements
  

• Drive social media presence and engagement
  

• Ensure consistent brand voice and storytelling
  

5. Sales Enablement

• Develop tools and materials to support sales conversion:
  

• Work closely with sales to:
  

• Design and execute co-marketing campaigns with HR and payroll partners
  

• Ensure all campaigns meet regulatory requirements
  

• Drive partner-sourced demand and joint pipeline growth
  

• Coordinate joint events, webinars, and campaigns
  

7. Field & Activation Marketing

• Plan and execute:
  

• Support sales with on-ground marketing initiatives
  

8. Digital Marketing & Performance Management

• Plan and run paid campaigns on Google, Meta, TikTok or programmatic
  

• Optimize CAC (Customer Acquisition Cost) relentlessly
  

• Manage funnels: impression → click → signup→ funded account
  

• Run A/B tests on creatives, landing pages, and offers
  

• Build and optimize landing pages
  

• Work with product to fix friction points (KYC, sign-up, verification)
  

• Track KPIs: CAC, LTV, conversion rates, retention
  

• Build dashboards and weekly performance reports
  

• Measure and Attribute performance correctly across channels
  

• Be comfortable using Google Analytics, Mixpanel or Amplitude
  

• Run and optimize campaigns across:
  

• Track and report on:
  

• Continuously improve marketing ROI through data