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Digital Marketing Officer

Closing: Jun 20, 2024

5 days remaining

Published: May 27, 2024 (19 days ago)

Job Requirements

Education:

Work experience:

Language skills:

Job Summary

Contract Type:

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Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the retail or healthcare sector.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
  • Proficiency in using Shopify and other e-commerce platforms.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to develop innovative marketing ideas.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of the Nigerian market and consumer behavior is a plus.
Responsibilities

Qualifications

  • Bachelor's Degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, preferably within the retail or healthcare sector.
  • Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics.
  • Proficiency in using Shopify and other e-commerce platforms.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to develop innovative marketing ideas.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of the Nigerian market and consumer behavior is a plus.

Digital Marketing Strategy:

  • Develop and execute comprehensive digital marketing strategies to increase online visibility, drive website traffic, and boost sales.
  • Monitor and analyze market trends, competitor activities, and customer behavior to identify opportunities for growth and improvement.

Social Media Management:

  • Create, schedule, and publish engaging content across all social media platforms (Instagram, LinkedIn, Facebook, WhatsApp, Twitter).
  • Run social media advertising campaigns to promote products, services, and special offers.

Website Management:

  • Oversee the maintenance and update of the Shopify website, ensuring it is user-friendly, visually appealing, and optimized for SEO.
  • Track website performance using analytics tools and provide regular reports on metrics such as traffic, conversion rates, and sales.

Email Marketing:

  • Design and send weekly customer communications and newsletters to promote products, services, and special promotions.
  • Segment email lists based on customer behavior and preferences to deliver personalized and relevant content.

Content Creation:

  • Develop compelling and informative content that aligns with our brand voice and marketing goals.
  • Collaborate with graphic designers, photographers, and videographers to produce high-quality visuals and multimedia content.

Analytics and Reporting:

  • Use digital marketing tools and platforms (e.g., Google Analytics, social media insights) to track, measure, and report on the effectiveness of marketing campaigns.
  • Provide insights and recommendations based on data analysis to optimize marketing strategies and achieve business objectives.

Customer Engagement:

  • Foster strong relationships with customers through engaging and interactive online experiences.

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