Closing: Apr 18, 2024
This position has expiredPublished: Apr 3, 2024 (31 days ago)
Job Requirements
Education:
Work experience:
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Job Summary
Contract Type:
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Internal Contacts (most frequent contacts):
- Heads of Departments
- Operations Managers
- Key job holders in the department
Purpose of Contact:
- Exchange or provide information
- Obtain, clarify, and discuss information
- Present, discuss information and problems
- Collaborate, negotiate and present ideas
- Deal with influence or motivate subordinates
- Promote, justify or settle highly sensitive matters
External Contacts (most frequent contacts):
- Service Providers/ Vendors
Responsibilities
Internal Contacts (most frequent contacts):
- Heads of Departments
- Operations Managers
- Key job holders in the department
Purpose of Contact:
- Exchange or provide information
- Obtain, clarify, and discuss information
- Present, discuss information and problems
- Collaborate, negotiate and present ideas
- Deal with influence or motivate subordinates
- Promote, justify or settle highly sensitive matters
External Contacts (most frequent contacts):
- Service Providers/ Vendors
Job Purpose
- The Market Insight Officer is responsible for continuously researching markets, analyze competitor pricing and strategies, and adapting offerings to maintain competitiveness and profitability in a dynamic market landscape
Core Duties and Key Result Areas
Market Research:
- Conduct research on target markets and competitor activity.
- Monitor price sensitivity and competitive pricing trends to optimize pricing decisions and maximize profitability.
- Identify opportunities for product differentiation and market positioning to stay ahead of competitors.
- Monitor competitor pricing, menu offerings, pricing strategies, promotions, and marketing strategies to inform strategic decisions and maintain a competitive advantage.
- Analyse market trends to identify opportunities for menu optimization.
- Stay abreast of fast-moving market and competitive developments.
Reporting:
- Prepare comprehensive reports, presentations, and dashboards to communicate findings and recommendations to key stakeholders, including senior management
Key Performance Indicators
- Weekly price trend report
- Weekly competitor updates on pricing, promotion, menu offerings
- Monthly Market trend report
Decision Expectations:
- Utilize market research insights to inform pricing and product positioning decisions.
- Implement findings from competitor pricing and menu analysis.
- Convert market insights into actionable menu and promotional recommendations.
- Incorporate market and competitive developments into quarterly strategic reviews.
Requirements
- Bachelor's Degree in Accounting / Finance / Statistics or related field
- Membership of the ACCA, ACA or any other related professional qualification is required.
- Minimum of 0-2 years experience in market research, data analysis, or business intelligence,.
- Experience in a QSR company in a similar role is an asset
Knowledge Requirements:
- Demonstrates good research, quantitative, and analytical skills.
- Excellent attention to detail
- Competent in software programs such as Microsoft Office, Excel and PowerPoint
- Highest standards of accuracy and precision; highly organized
- Demonstrates commercial and economic awareness, including an awareness of global economic factors that can influence the Food & Beverage and QSR industry.
- Ability to think creatively, highly driven and self-motivated.
- Knowledge of written and verbal communication skills.
Working Conditions
- The Job holder typically work 40 hours per week, Monday to Friday, although some roles may involve weekend or evening work.
- This role is largely office-based, as it involves a lot of large data gathering, analysis and reporting.
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