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Marketing Communication Specialist

Closing: May 31, 2024

2 months remaining

Published: Apr 3, 2024 (22 days ago)

Job Requirements

Education:

Work experience:

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Job Summary

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Qualifications & Experience
  • The candidate must have a minimum of Bachelor’s Degree in Marketing, Advertising, Sales, or Business Administration, or a relevant equivalent. A master's degree would be advantageous.
  • 3 - 5 years’ cognate experience with proven track record of sales Management.
  • Demonstrated proficiency in internet marketing   techniques, technologies, and solutions.
  • Exceptional understanding of brand building and management.
  • Excellent organizational and project management skills.
  • Excellent targeted content development skills.
  • Ability to create clear and persuasive copy.


Responsibilities
Qualifications & Experience
  • The candidate must have a minimum of Bachelor’s Degree in Marketing, Advertising, Sales, or Business Administration, or a relevant equivalent. A master's degree would be advantageous.
  • 3 - 5 years’ cognate experience with proven track record of sales Management.
  • Demonstrated proficiency in internet marketing   techniques, technologies, and solutions.
  • Exceptional understanding of brand building and management.
  • Excellent organizational and project management skills.
  • Excellent targeted content development skills.
  • Ability to create clear and persuasive copy.


Job Description

  • We are currently looking to engage a highly competent and result-oriented Marketing Communication Specialist with strong personal & professional integrity to join our dynamic workforce.

Duties

  • The Marketing Communication Specialist is responsible for the delivery of communications-related activities such as content development and public relations initiatives aimed at boosting the profile and awareness of the Nile Digital Business brand.

He/she is expected to:

  • Plan and execute integrated marketing campaigns to promote the organization’s services.
  • Develop and execute comprehensive communication and PR strategies aligned with organizational goals.
  • Manage and maintain positive relationships with key internal stakeholders to facilitate easy access to newsworthy content.
  • Create compelling content for press releases, speeches, newsletters, articles, and other communication materials.
  • Create effective crisis communication.
  • Manage the organization's social media presence, ensuring brand consistency and engagement.
  • Monitor and analyse owned media (Facebook, Instagram, LinkedIn, Website, etc.) coverage, providing timely and insightful reports to the Marketing Communications Manager.
  • Collaborate with internal teams (Sales, Creative, Digital Marketing, Academic, etc.) to ensure consistent messaging and alignment with overall business objectives.
  • Build and maintain relationships with media outlets, journalists, influencers, agencies, etc.
  • Stay informed about industry trends, competitor activities, and emerging issues to proactively address potential PR challenges.
  • Ensure brand consistency across all marketing communications.
  • Support the marketing team in promoting events through various channels.

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