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Marketing Manager

Closing: Apr 30, 2024

9 days remaining

Published: Mar 14, 2024 (2 months ago)

Job Requirements

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Job Summary

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Qualifications and Requirements
  • Bachelor’s Degree in Marketing, Finance, Business Management, or its equivalent in relevant courses.

How to Apply
Interested and qualified candidates should send their CV to: the provided email address using the Job title as the subject of the mail.

Responsibilities
Qualifications and Requirements
  • Bachelor’s Degree in Marketing, Finance, Business Management, or its equivalent in relevant courses.

How to Apply
Interested and qualified candidates should send their CV to: the provided email address using the Job title as the subject of the mail.

  • The Marketing Manager's duties and responsibilities include:
  • Lead marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing
  • Plan elements/programs from international and local markets as well as recommend new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
  • Lead marketing and operations teams in the development of annual and long-range product innovation.
  • Plan to drive increased sales.
  • Leverage successful product development to improve menu effectiveness.
  • Develop and support marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
  • Develop marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
  • Lead local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with Corporate resources to support local development and approving all new products.
  • Leading partnerships and relationship management with corporates, partners, influencers and organizations.
  • Develop Local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
  • Assist International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability (Krispy Kreme and Dodo Pizza).
  • Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales.
  • Leverages learning from other markets/competitors to improve the effectiveness of opening plans.
  • Lead local development of marketing materials/artwork and localizing materials to support opening activities.
  • Develop and aligns local opening plans and marketing support materials to ensure adherence to brand standards.
  • For new markets, work with other departments to plan and define opening programs including doughnut varieties, beverages, collectibles, signage, store design, pricing, POP and other store/opening support materials.
  • Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and make recommendations to management on how to improve programs for future openings.
  • Ensure proper execution and adherence to brand strategy and brand standards.
  • Develop Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.
  • Assist QFA in Building a “Standard Marketing Community” that Promotes Shared Learning,
  • Value Partnerships between Partners/Franchisee Markets and Builds the Capabilities of local Marketing Teams to improve Regional Efficiencies and Drive Increased Sales/Profit for the company.
  • Share marketing best practices in local markets with partners and international teams.
  • Regularly evaluating the effectiveness of marketing programs, documenting results and sharing key learning through Huddles sessions and International meeting Calls.
  • Identify opportunities to improve efficiencies of marketing programs, reduce costs and increase profitability.
  • Work with principals to continually build the capabilities and skill set of local marketing personnel.
  • Conduct agency reviews, establishing agency performance criteria and evaluating agency performance.

Competencies:

  • Team player.
  • Strong communication skills.
  • Flexible.
  • Great attention to detail.
  • Deadline-Oriented.
  • Trustworthy and dependable.

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