Marketing Manager

• Bachelor’s Degree in Marketing, Finance, Business Management, or its equivalent in relevant courses.

How to Apply
Interested and qualified candidates should send their CV to: the provided email address using the Job title as the subject of the mail.

• Bachelor’s Degree in Marketing, Finance, Business Management, or its equivalent in relevant courses.

How to Apply
Interested and qualified candidates should send their CV to: the provided email address using the Job title as the subject of the mail.

• The Marketing Manager's duties and responsibilities include:
• Lead marketing strategy via the development of annual and long-range marketing plans to drive increased sales by driving awareness, trial, average spend and purchase frequency/loyalty. Leverages successful marketing
• Plan elements/programs from international and local markets as well as recommend new marketing programs to meet the evolving needs of the brand and improve the effectiveness of marketing plans.
• Lead marketing and operations teams in the development of annual and long-range product innovation.
• Plan to drive increased sales.
• Leverage successful product development to improve menu effectiveness.
• Develop and support marketing efforts in developing marketing materials/artwork or localizing materials to support marketing/product programs.
• Develop marketing/product calendars and marketing support materials to ensure adherence to the brand standards.
• Lead local execution of product innovation plans including assisting with product ideation, reviewing product options, liaising with Corporate resources to support local development and approving all new products.
• Leading partnerships and relationship management with corporates, partners, influencers and organizations.
• Develop Local Store Marketing programs/events to support the annual marketing plan and drive awareness of key marketing plan elements outside the store.
• Assist International leadership team in conducting periodic market business reviews to improve Franchisee effectiveness and profitability (Krispy Kreme and Dodo Pizza).
• Support Sales and Events team and 3rd party agency partners in the development of new market/new store opening plans to drive brand awareness/affinity and ongoing sales.
• Leverages learning from other markets/competitors to improve the effectiveness of opening plans.
• Lead local development of marketing materials/artwork and localizing materials to support opening activities.
• Develop and aligns local opening plans and marketing support materials to ensure adherence to brand standards.
• For new markets, work with other departments to plan and define opening programs including doughnut varieties, beverages, collectibles, signage, store design, pricing, POP and other store/opening support materials.
• Conduct periodic market reviews to evaluate the effectiveness of opening marketing programs and make recommendations to management on how to improve programs for future openings.
• Ensure proper execution and adherence to brand strategy and brand standards.
• Develop Franchisee marketing materials and approves with Management and Operations to optimize communication impact and effectiveness of materials.
• Assist QFA in Building a “Standard Marketing Community” that Promotes Shared Learning,
• Value Partnerships between Partners/Franchisee Markets and Builds the Capabilities of local Marketing Teams to improve Regional Efficiencies and Drive Increased Sales/Profit for the company.
• Share marketing best practices in local markets with partners and international teams.
• Regularly evaluating the effectiveness of marketing programs, documenting results and sharing key learning through Huddles sessions and International meeting Calls.
• Identify opportunities to improve efficiencies of marketing programs, reduce costs and increase profitability.
• Work with principals to continually build the capabilities and skill set of local marketing personnel.
• Conduct agency reviews, establishing agency performance criteria and evaluating agency performance.

Competencies:

• Team player.
• Strong communication skills.
• Flexible.
• Great attention to detail.
• Deadline-Oriented.
• Trustworthy and dependable.