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Absa Group Ltd, Equity Bank Kenya , First Bank of Nigeria Limited, KCB Group, Moniepoint IncorporatedProfession (Banking, microfinance, insurance, Mid-level)
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Seniority (Banking, microfinance, insurance)
© Fuzu Ltd
Moniepoint Incorporated
Banking + 2 more
Description
- Develop, test and productionize attribution and predictive algorithms by using state of the art machine learning algorithms and optimisation models
- Contribute to one or more of the following areas: attribution modeling, CAC/mCAC modeling, LTV prediction, marketing mix modeling and multichannel attribution and testing
- Design experiments and interpret the results to draw detailed and actionable conclusions
- Work in cross-functional teams across disciplines such as product, engineering and business.
- Develop, test and own our production marketing attribution models for better budgeting and increased marketing efficiency
YOU HAVE
- 5 years of professional experience outside of an academic and internship setting, in a quantitative analysis role in top companies. FMCG or Fintech preferred.
- Holds at least an MSc, and preferably a PhD in a scientific discipline such as Physics, Statistics, Engineering, Computer Science or Mathematics
- Deep theoretical and applied knowledge in the following areas: statistical inference, bayesian statistics, causal inference, time series analysis and mathematical optimisation.
- Extensive experience at least in Multichannel Attribution Modeling and Marketing Mix Modeling
- Extensive experience in statistical programming (Python) and experience working with popular tools such as Pandas, SciPy, XGBoost, Jupyter/iPython notebooks and well-known modeling packages such as PyMC3
- Extensive experience with the end-to-end predictive/prescriptive model development cycle, from problem definition to productionalization and maintenance. This includes excellent data modeling and SQL skills, and familiarity with Cloud infrastructure.
- Demonstrated experience in designing and analyzing experiments in digital products (A/B test, multivariate, etc.)
- Experience with the application of statistical modeling and advanced analytics to provide product-shaping insights
- Excellent spoken and written English
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