1. Sales Strategy & Execution

• Develop and
  implement a sales plan aligned with the company’s production and revenue
  goals.
  
• Identify target markets and develop strategies for penetration and
  expansion.
  
• Forecast demand and sales volumes in collaboration with the
  production and logistics teams.
  
• Monitor competitor activities and adjust strategies accordingly.
  

2. Team Management

• Lead, train,
  and motivate the sales team to achieve individual and team targets.
  
• Conduct regular performance reviews, provide feedback, and recommend
  training or support where needed.
  

3. Customer Relationship Management

• Build and
  maintain strong relationships with key clients and partners (distributors,
  supermarkets, bulk buyers, etc.).
  
• Ensure high customer satisfaction and quick resolution of client
  complaints.
  

4. Market Development &
Intelligence

• Conduct regular
  market visits to assess product availability, pricing, competitor
  activity, and customer preferences.
  
• Share insights with management to inform product development and
  pricing strategies.
  

5. Sales Reporting & Analysis

• Prepare and
  present weekly, monthly, and quarterly sales reports and forecasts.
  
• Monitor sales
  budgets, profitability, and return on investment for campaigns and
  initiatives.
  

6. Brand and Product Promotion

• Collaborate with marketing to execute product awareness campaigns,
  promotions, and merchandising strategies in retail and wholesale outlets.
  

7. Logistics and Distribution Coordination

·
Work with logistics and dispatch teams
to ensure smooth product delivery.

·
Collaborate with warehouse teams to
ensure there is proper stock level to meet market demand

8. Debt collection
and Credit Management

·
Monitor customer credit limits and
ensure timely collections.

·
Work with finance team to minimize bad
debts.

·
Enforce company credit policies among
clients.