Brand & Communications Analyst (BTL Expert)

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration or related fields.
  
• At least 1 year working experience working for a marketing agency.
  
• Strong analytical skills with the ability to analyze and interpret market research data.
  
• Excellent communication skills with the ability to build relationships with internal team members and external stakeholders.
  
• Ability to work in a fast-paced environment and meet tight deadlines.
  
• Creative thinking skills with the ability to develop innovative marketing strategies.
  

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration or related fields.
  
• At least 1 year working experience working for a marketing agency.
  
• Strong analytical skills with the ability to analyze and interpret market research data.
  
• Excellent communication skills with the ability to build relationships with internal team members and external stakeholders.
  
• Ability to work in a fast-paced environment and meet tight deadlines.
  
• Creative thinking skills with the ability to develop innovative marketing strategies.
  

The Brand & Communications Analyst (BTL Expert) will be responsible for:

• Developing and implementing below-the-line (BTL) marketing strategies to increase brand awareness and improve brand reputation.
  
• Building brand equity through various BTL activities such as experiential marketing, activations, events, and promotions.
  
• Conducting market research and analysis to develop insights for strategic direction and decision-making.
  
• Creating and managing all BTL marketing materials, including brand collaterals such as flyers, pamphlets, and merchandising items.
  
• Monitoring and analyzing the performance of BTL campaigns to ensure they deliver the desired results.
  
• Collaborating with internal teams and external stakeholders to deliver integrated marketing campaign plans.