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Communications, media, radio, tv Jobs in Africa
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Nairametrics
Search Engine Optimization (SEO) Specialist
Lagos, Nigeria
Nairametrics
Project Manager
Lagos, Nigeria
Nairametrics
Lead Research Analyst
Lagos, Nigeria
Nairametrics
Health Service Analyst
Lagos, Nigeria
Nairametrics
International Relations Analyst
Lagos, Nigeria
Nairametrics
Copywriter And Social Media Handler
Lagos, Nigeria
CEOAfrica
Video Editor / Cameraman
Ibadan, Nigeria
CEOAfrica
Video Editor / Cameraman
Oyo, Nigeria
CEOAfrica
Broadcaster / Reporter
Ibadan, Nigeria
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CEOAfrica
News Editor
Ibadan, Nigeria
Closing: Dec 20, 2023
15 days remainingPublished: Nov 27, 2023 (8 days ago)
Job Requirements
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Job Summary
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- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Basic Requirements
- Candidates should possess B.Sc / M.Sc Degrees in a quantitative, test-driven field
- Minimum of 3 years Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Knowledge of finance and economy trends is a plus.
Responsibilities
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Basic Requirements
- Candidates should possess B.Sc / M.Sc Degrees in a quantitative, test-driven field
- Minimum of 3 years Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Knowledge of finance and economy trends is a plus.
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