KEY RESPONSIBILITIES

• Conduct comprehensive market research, in-depth competitor analysis, and regular customer satisfaction studies to inform marketing strategy and business decisions.
  
• Design and implement advanced customer segmentation models, uncover behavioral insights, and identify emerging market trends.
  
• Analyze and measure the effectiveness of marketing campaigns, product launches, and customer acquisition initiatives, providing recommendations for optimization.
  
• Build interactive dashboards and comprehensive performance reports to support strategic decision-making by senior management.
  
• Generate actionable insights to influence product development, pricing strategies, and communication plans, ensuring alignment with business objectives.
  
• Drive innovation by researching and piloting new marketing technologies, tools, and methodologies. Support strategic planning and business growth initiatives by providing data-driven recommendations and insights to the marketing leadership team.
  
• To perform any other duty as assigned in line with the Organizational goals and objectives
  

QUALIFICATION AND EXPERIENCE REQUIREMENTS

• Bachelor's Degree in Statistics, Economics, Marketing, Data Science, Business Analytics, Finance or related field.
  
• Professional certification in Data Analytics, Power BI, Tableau, SQL, Google Analytics or equivalent is an added advantage.
  
• Strong analytical and quantitative skills
  
• Excellent writing and presentation skills.
  
• Proficiency in statistical and visualization tools.
  
• Minimum 3 years' experience in market research, business intelligence, customer insights or data analytics, preferably in financial services.
  
• Experience conducting market research, customer satisfaction surveys and competitor analysis
  
• Proven ability to translate data into actionable business insights
  
• Experience building dashboards and management reports using business intelligence tools.