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Greenforest Foods Ltd

Quality Assurance Analyst

Nairobi, Kenya

Only on Fuzu

Marketing Officer

Leading company in Import, export

Closing: Mar 18, 2024

24 days remaining

Published: Feb 20, 2024 (3 days ago)

Job Requirements

Education:

Work experience:

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Job Summary

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The role holder will ensure that the Company maintains an online brand presence as well as increase our sales by designing and executing various marketing campaigns.


Responsibilities
The role holder will ensure that the Company maintains an online brand presence as well as increase our sales by designing and executing various marketing campaigns.


  • Assisting in the formulation and management of strategies to build a
    lasting digital connection with consumers.

  • Keeping abreast with the latest digital trends and best practices and
    ensure that the same is adopted as part of our operations.

  • Assisting in preparing and managing monthly, quarterly and annual budgets
    for the marketing department.

  • Planning and setting goals/objectives for the department, monitoring the
    achievements and reporting on the same.

  • Identifying opportunities to reach new market segments and expand the
    market share.

  • Creating and developing best marketing models and practices geared at
    brand awareness and growth.


  • Planning and monitoring the ongoing company presence on all digital
    marketing channels through overseeing all the company's social media accounts,

    company’s website,
    blog, SEO/SEM programs and other marketing initiatives; Provide creative ideas
    for content marketing and update website.


  • Monitoring competition; pricing changes, new products and features etc. and
    provide suggestions for improvements.

  • Measuring performance of digital marketing efforts using a variety of Web
    analytics tools i.e., Google Analytics, measure Returns on Investment and KPIs.

  • Launching optimized online adverts through Google AdWords, social media
    platforms, online newsletters, promotional emails and organize their
    distribution through various other channels; oversee results driven digital
    marketing campaigns.

  • Coordinating sales and marketing efforts to boost brand awareness; build
    an inbound marketing plan and forecast sales performance trends.

  • Analyzing clients’ behavior and determining their personas.

  • Conducting surveys as needed to determine position in the market and
    advance aggressive marketing plans targeted to addressing customer needs.

  • Maintaining partnerships with media agencies and vendors; collaborate
    with designers to improve user experience.


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