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Closing: Mar 18, 202424 days remaining
Published: Feb 20, 2024 (3 days ago)
Assisting in the formulation and management of strategies to build a
lasting digital connection with consumers.
Keeping abreast with the latest digital trends and best practices and
ensure that the same is adopted as part of our operations.
Assisting in preparing and managing monthly, quarterly and annual budgets
for the marketing department.
Planning and setting goals/objectives for the department, monitoring the
achievements and reporting on the same.
Identifying opportunities to reach new market segments and expand the
Creating and developing best marketing models and practices geared at
brand awareness and growth.
Planning and monitoring the ongoing company presence on all digital
marketing channels through overseeing all the company's social media accounts,
blog, SEO/SEM programs and other marketing initiatives; Provide creative ideas
for content marketing and update website.
Monitoring competition; pricing changes, new products and features etc. and
provide suggestions for improvements.
Measuring performance of digital marketing efforts using a variety of Web
analytics tools i.e., Google Analytics, measure Returns on Investment and KPIs.
Launching optimized online adverts through Google AdWords, social media
platforms, online newsletters, promotional emails and organize their
distribution through various other channels; oversee results driven digital
Coordinating sales and marketing efforts to boost brand awareness; build
an inbound marketing plan and forecast sales performance trends.
Analyzing clients’ behavior and determining their personas.
Conducting surveys as needed to determine position in the market and
advance aggressive marketing plans targeted to addressing customer needs.
Maintaining partnerships with media agencies and vendors; collaborate
with designers to improve user experience.