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Rotation and Precision Machines Limited

Digital Marketer (NYSC)

Lagos, Nigeria

Fuzu Exclusive

BRAND MARKETING EXECUTIVE (AGRO)

Closing: Feb 16, 2022

24 days remaining

Published: Jan 20, 2022 (3 days ago)

Job Requirements

Education:

Bachelor's degree

Work experience:

3 years

Language skills:

English

Job Summary

Contract Type:

Full time

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.


Responsibilities

Responsible for the overall marketing delivery of Agro Division including brand identity and brand campaigns & communication.


Brand
Management

  • Gather necessary research relating to the brands in the portfolio and ensure deep understanding of brand features and USPs; proactively participate in product training alongside Sales teams.

  • Understand the brand guidelines, visual identity, global campaigns and global communication guidelines for each brand in one’s portfolio.

  • Collaborate with Sales teams to obtain a deep understanding of the customer profile for all models of one’s brand portfolio including profiling target consumer groupings and gathering brand insights.

  • Lead and facilitate weekly/monthly meetings with relevant commercial heads to review brand strategy, priorities and required actions for achievement of brand goals and targets.

  • Manage brand campaign execution calendars and ensure all activities, events and activations are coordinated throughout brand campaign period.

  • On a bi-monthly basis, monitor campaign response / measure success of each campaign and make recommendations to immediate supervisor and put into place agreed follow-up actions.

  • Ensure proper branding in line with global brand visual identity guidelines in all customer touchpoints including events, web /digital, showrooms and points of sale

  • Manage communication for strategic alliances involving one’s brands

  • Ensure completion of campaign checklists and timely follow-up with relevant stakeholders

  • Use email or other electronic marketing techniques to inform dealers / customers of new products launches and contribute to lead generation.

Events execution

  • Effectively organise internal and external events and meetings preparing/securing information as necessary.

 Media and Agency engagement

  • Plan and execute press releases and other media engagement activities factoring necessary lead times.

  • Write agency advertising campaign and media briefs.

  • Liaise with agencies to produce advertising campaigns in line with overall brand plans and budgets as approved by the Brand Manager.

  • Work closely with PR Company / Advertising Agency on copy writing of articles, marketing materials etc.

 Marketing Strategy and Planning

  • Support the Brand Manager, Marketing in the creation of detailed marketing proposals / plans in line with strategy and targets, and within budget.

  • Undertake detailed on-going analysis of marketing campaigns to ensure targets are met and ROI is analysed.

  • Review the on-going competitor analysis report and make appropriate recommendation on brand strategies.

  • Prepare brand strategy presentations and plans for periodic communication and updates to Directors, relevant Heads of Department, Distribution Network (Branch Managers and Dealers) and Brand Principals

  • Proactively lead the creation of Marketing Department standard operating procedures (SOPs) and checklists based on identified business need or as and when required by immediate supervisor

  • Lead and deliver on ad-hoc projects as they arise.

Stakeholder Management-i.e. Principles e.g. reimbursement management

Budgeting and Cost Management

  • Monitor on-going campaign spend against the budget, ensure accurate record keeping and highlighting where variance occur in collaboration with Finance and Marketing

  • Report to Brand Manager, Marketing on budget status and expenditure.

  • Prepare Marketing expenditure for reimbursement reports for submission to Principles following approval by the Brand Manager.

Managing production-marketing materials and reviewing branded products and dealing with agencies

  • Supervise efficient production of great quality marketing material & branded merchandise with selected internal and external designers  in line with brand guidelines.

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