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Industry (Business, strategic management)
Seniority (Business, strategic management)
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Flour Mill of Nigeria Plc
Manufacturing
Description
Qualifications & Experience
- HND/Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field.
- Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.
- Membership in NIMN, CIM, or equivalent.
- Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.
- Experience in digital marketing, product innovation, or trade marketing.
Responsibilities
- Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.
- Lead end-to-end brand planning, including positioning, messaging, and identity development.
- Conduct market research to gather consumer insights, competitor intelligence, and category trends.
- Initiate product innovation ideas and coordinate cross-functional teams for new product development.
- Manage brand budgets and allocate resources effectively to maximize ROI.
- Track brand performance using key metrics and recommend improvement actions.
- Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.
- Build strong ag
- ency partnerships and oversee creative and media deliverables.
- Drive promotional activities and evaluate their impact on consumer behaviour and sales.
- Prepare periodic brand performance reports for management decision-making.
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