Requirements

• Bachelor’s degree in Digital Media, Marketing, Communications, Information Systems, or related field

• Minimum of 5–7 years experience in digital strategy, marketing, or experience management

• Professional certifications in Digital Marketing, Analytics, or AI-driven tools are an advantage

1. Digital Strategy & Experience Leadership
   

   • Define and execute a holistic Digital Experience Strategy aligned with Sahara Beyond 30 and global brand objectives.
   

   • Serve as the custodian of Sahara’s digital channels, ensuring consistency, accessibility, and engagement across platforms.
   

   • Collaborate cross-functionally with Brand, Communications, IT, HR, and Business Units to maintain unified digital standards and storytelling.
   

2. Channel Management & Social Listening
   

   • Oversee all digital channels, including corporate websites, social media platforms, intranet, email systems, and any digital platforms.
   

   • Implement advanced social listening tools to monitor conversations, trends, and sentiment across markets.
   

   • Use insights from social listening to inform content strategy, audience engagement, and reputation management.
   

3. Digital Marketing & Campaign Optimization
   

   • Lead digital marketing initiatives across paid, owned, and earned media channels.
   

   • Drive performance through SEO, SEM, and targeted campaigns that enhance discoverability and engagement.
   

   • Ensure integration of digital campaigns with offline efforts for a unified brand narrative.
   

4. AI-Integration & Automation
   

   • Deploy AI-powered tools for predictive analytics, content personalization, and automated engagement workflows.
   

   • Leverage AI for social media optimization, trend forecasting, and audience segmentation.
   

   • Build intelligent dashboards for real-time performance tracking and decision-making.
   

5. Content Management & Narrative Shaping
   

   • Manage the content lifecycle across all digital platforms, ensuring relevance, accuracy, and brand alignment.
   

   • Shape compelling narratives that reinforce Sahara’s positioning and resonate with global audiences.
   

   • Conduct UX audits and content journey mapping to improve user flow and engagement.
   

6. Data Intelligence & Performance Analytics
   

   • Establish a robust digital measurement framework across web, social, intranet, and CRM platforms.
   

   • Analyze user behavior and campaign performance to inform strategy and optimize communication effectiveness.
   

   • Deliver periodic reports with actionable insights for leadership and stakeholders.
   

7. Governance, Compliance & Security
   

   • Ensure compliance with global data privacy regulations and accessibility standards.
   

   • Work with IT to maintain platform security, SSL certifications, and risk mitigation protocols.
   

   • Maintain documentation, digital playbooks, and governance frameworks for all platforms.