• Do you have 10 or more years’ experience in FMCG sales?
  
• Have you led sales across multiple channels (e.g. modern trade, general trade, distributors, HORECA, key accounts, or exports)?
  
• How strong is your experience in designing or optimising route-to-market and distribution models?
  
• How strong is your track record in driving market share growth in competitive FMCG categories?
  
• How comfortable are you leading sales using numbers, forecasts, KPIs, and performance dashboards?
  
• Video interview required
  
• Job simulation assessment
  

Key responsibilities

• Own and deliver the East Africa sales strategy with a strong emphasis on execution, scale, and sustainable growth

• Lead, coach, and manage Sales Managers across markets, building a high-performance, accountable sales culture

• Drive revenue growth, market share gains, and numerical distribution across all channels

• Route-to-market execution and optimisation across modern trade, general trade and institutions

• Translate commercial strategy into clear, actionable plans with measurable targets at every level

• Work closely with Trade Marketing, Marketing, Finance, Logistics and Operations to ensure strong in-market execution

• Build strong relationships with key customers, distributors, and strategic partners

• Lead forecasting, budgeting, and sales performance reviews with a strong grip on numbers and discipline

• Recruit, develop, and retain top sales talent, with a strong focus on coaching and succession planning

• Actively contribute as a member of the leadership team, shaping broader business strategy and decisions