Brand Manager

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
  
• 3–5 years’ experience in FMCG brand management or product marketing
  
• Proven ability to develop and execute brand strategies that drive market growth
  
• Experience managing product lifecycle from concept to market launch
  

• Develop and execute annual brand plans aligned to Capwell’s commercial growth and category strategy.
  
• Identify brand growth opportunities across products, consumer segments, and distribution channels to drive market share expansion.
  
• Monitor brand performance including revenue growth, market share, profitability, and competitive activity.
  
• Conduct consumer, category, and competitor analysis to generate actionable insights that inform brand and product strategies.
  
• Lead the development and execution of integrated marketing campaigns across ATL, BTL, and digital platforms.
  
• Plan and coordinate trade marketing programs, in-store activations, and promotional initiatives in collaboration with the sales team.
  
• Work closely with marketing and creative agencies to develop impactful brand communication and campaigns.
  
• Manage the full product lifecycle including product positioning, packaging, pricing strategy, and market performance tracking.
  
• Lead new product development initiatives in collaboration with R&D, commercial, and supply chain teams.
  
• Drive successful product launches including launch planning, market activation, and post-launch performance evaluation.
  
• Monitor marketing investment and ensure effective deployment of marketing budgets to deliver strong return on investment.
  
• Collaborate cross-functionally with Sales, Supply Chain, Finance, and R&D teams to ensure successful brand execution in the market.
  
• Prepare and present brand performance reports, insights, and recommendations to senior leadership.