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Customer Acquisition Manager

Mombasa, Kenya

Salary rangeConfidential | Contract type: Permanent

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Job Summary

At the click of a button, SafeBoda provides a safe, more convenient, mobile-first transportation platform for Africa’s booming young population. On the high-frequency use of our transportation service, SafeBoda is providing value to consumers, our drivers and passengers, with additional financial services, payments and other on-demand services to keep Africa moving forward. Currently based in Kampala, Nairobi, Mombasa and Barcelona, we are a venture funded company that is already having huge impact on millions of people in East Africa.

SafeBoda is looking for a Customer Acquisition Manager to lead the efforts in Mombasa, Kenya. The ideal candidate will have both strong marketing and customer acquisition experience and a start-up mentality. You will work closely with the senior management of the company and will play a pivotal role in shaping the company’s future


  • Lead all Customer Acquisition efforts in the Coast Region
  • Deliver SafeBoda’s Customer Acquisition strategy in Mombasa
  • Proactively identify opportunities to grow SafeBoda’s brand awareness - both online and offline, work with media outlets and assist in telling our story to enhance SafeBoda presence and appeal within the city
  • Design and develop cross-channel customer growth programs to improve activation, retention and loyalty. Specifically:
  • Digital channels
  • PR & influencer marketing
  • ATL Media
  • Events
  • Additional revenue streams
  • Coordinate with management on the strategy to acquire customers and build a great brand in the city
You should have
  • Have at least 3+ years professional experience, with strong knowledge on marketing, branding and sales
  • Proven analytical, business planning, and management skills - exhibit the ability to navigate ambiguity, juggle multiple tasks, think independently and problem solve like a boss
  • Set ambitious targets and lead team to achieve the goal
  • Excellent storytelling skills, you’re a gifted writer with a strong creative eye - you’re able to tell the stories and create ads that you know will appeal to our customers and partners, and you do so in a compelling way to build our brand.
  • Have a commercial mindset, be able to analyse data and marketing analytics to make informed investment decisions and to report on the effectiveness and efficiency of growth drivers- be confident using Excel to collect, analyse and present sets of data. Be comfortable presenting to senior stakeholders.
  • Be well connected, you know who what cool things are and how to get our app in their hands.
  • Become a SafeBoda super-user - love the product and be a passionate believer in our mission to modernise and professionalise the boda industry in Kenya.
  • Live the SafeBoda values, represent the company in everything you do and constantly fly the flag
  • Solid academic performance with at a minimum a completed Bachelor/Undergraduate degree
  • Live the SafeBoda values, represent the company in everything you do and constantly fly the flag
  • Scale with a rapidly growing startup, with tons of opportunity for growth
  • Contribute to our mission and work at our dynamic and fast-paced team. .
  • Competitive salary based on experience
  • Free SafeBoda transport
  • Free all-team lunch every day

Job Requirements

Required education: Bachelor's degree
Required relevant work experience: 3 years
Required languages: Swahili (Spoken: fluent | Written: fluent)English (Spoken: fluent | Written: fluent),

Mandatory attachments

Please have a scan or photo of these documents ready when you start the application:

Self-prepared CV file - the employer wants to see a CV that you have prepared yourself
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