DIB Bank Kenya Limited is a fully owned subsidiary of Dubai Islamic Bank PJSC (AE). The Bank offers a comprehensive range of Islamic financial products and services with several attractive features based on a system of ethical banking principles for the benefit of all, irrespective of religion, creed, belief, or nationality.

As a progressive Islamic Bank that embraces innovation and values creativity, we are seeking to recruit an agile and experienced professional for the position of Marketing and Events Manager.

Job Purpose

The Marketing and Events Manager exists to build, protect, and commercially activate the DIB Kenya brand in the Kenyan marketplace. This role is responsible for driving the integrated marketing strategy that underpins DIB Kenya’s growth ambitions, converting the bank’s strategic priorities around deposit mobilization, corporate banking, trade finance, and community engagement into compelling, channel-appropriate marketing programmes that generate awareness, attract customers, and build lasting brand equity.

The Marketing and Events Manager is the individual accountable for ensuring that the bank is not merely known, but preferred, that its Islamic banking proposition is understood and valued by its target audiences across retail consumers, corporate clients and business community.

Key Responsibilities

Brand Management

Own and enforce DIB Kenya’s Brand Identity System, ensuring all visual and verbal communications are consistent with DIB Group brand standards and local brand guidelines across every channel and touchpoint.
Conduct annual brand health assessments to measure brand awareness, brand preference, and Net Promoter Score in the Kenyan market, using insights to inform strategy.
Lead the development and maintenance of brand guidelines and train all internal stakeholders on correct brand application.
Oversee all physical brand touchpoints including branch branding, ATM branding, uniform standards, and office environments.

Marketing Strategy & Planning

Develop the annual Integrated Marketing Plan covering all campaigns, channels, budgets, and KPIs for the year, aligned to the bank’s commercial and strategic priorities.
Conduct market research, consumer insights analysis, and competitive intelligence to continuously inform and sharpen the marketing strategy.
Define and maintain the bank’s audience segmentation framework, with specific strategies for the communities, Kenyan Muslim consumers, corporate and SME clients, and relevant retail audiences.
Develop and maintain a product marketing framework, ensuring all products have clearly defined positioning, messaging, and go-to-market plans.

Campaign Development & Execution

Design and manage integrated marketing campaigns across above-the-line, below-the-line, and digital channels, aligned to business priorities and the annual marketing calendar.
Lead campaign brief development, creative direction, and execution timelines, coordinating with the Graphic Designer, Digital & Content Officer, and external agencies.
Manage seasonal and Islamic calendar campaigns including Ramadan, Eid Al-Fitr, Eid Al-Adha, Muharram, and relevant Kenyan national celebrations.
Track and report on campaign performance, measuring reach, engagement, lead generation, and return on marketing investment against agreed targets.
Manage localisation of DIB Group global campaigns for the Kenyan market.

Digital Marketing

Oversee DIB Kenya’s digital marketing strategy covering website, social media, email marketing, search engine optimisation, and paid digital advertising.
Manage the bank’s relationships with digital platforms including Meta, LinkedIn, Google, and TikTok, ensuring campaigns are well-targeted and performance-optimised.
Review and approve all digital content produced by the Digital & Content Officer, ensuring it meets brand standards and business objectives.
Lead the development of marketing automation capabilities including CRM-linked email journeys, lead nurturing workflows, and customer onboarding communications.

Events & Sponsorships

Develop and manage DIB Kenya’s annual events calendar covering corporate events, community activations, product launches, Islamic calendar events, and strategic sponsorships.
Oversee end-to-end event management from concept development through venue management, event branding, supplier coordination, and post-event reporting.
Manage DIB Kenya’s sponsorship portfolio, evaluating sponsorship proposals, negotiating terms, and ensuring brand value is maximised from all investments.
Coordinate the bank’s participation in industry conferences, trade shows, and Islamic finance forums.

Budget Management

Develop and manage the annual marketing budget, ensuring all expenditure is aligned to strategic priorities and delivers measurable return on investment.
Maintain monthly budget tracking and provide transparent reporting to the Head of Marketing, Brand & Communications on utilisation, forecasts, and variances.
Optimise marketing spend by regularly reviewing channel performance and reallocating budget toward highest-performing activities.
Manage all procurement and vendor management.

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