Qualifications & Experience

• 5–8 years’ experience in FMCG sales or Modern Trade account management
  
• Proven experience managing supermarket chains and large retail accounts
  
• Strong understanding of merchandising and trade marketing
  
• Demonstrated ability to drive distribution expansion and revenue growth
  

Key Skills & Competencies

• Strong negotiation and relationship management skills; commercial and analytical thinking; ability to lead field teams; operational discipline; data-driven decision-making; strong communication and stakeholder management skills.
  

Key Accounts Management

• Manage and grow relationships with national supermarket chains and regional retail outlets, ensuring account retention and long-term commercial partnerships.
  

Sales Growth & Distribution Expansion

• Identify and onboard new Modern Trade outlets within assigned territories to drive market penetration and revenue growth.
  

Retail Execution & Merchandising Leadership

• Lead and supervise Sales Representatives and Merchandisers to ensure strong in-store execution, shelf visibility, and brand presence.
  

Order Management & Planning Alignment

• Ensure timely and accurate order capture to support production and warehouse planning, maintaining optimal stock levels.
  

Market Returns & Operational Discipline

• Monitor product returns, reduce wastage, track GRNs, and resolve delivery discrepancies to maintain operational efficiency.
  

Reporting & Performance Monitoring

• Prepare performance reports and provide actionable commercial insights to management to support strategic decisions.