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Next Media Services
Communications + 3 more
Description
Requirements:
- 8–10 years of experience in brand or marketing leadership in the FMCG sector
- Background in media, agency, or integrated marketing environments.
- Proven experience managing multiple brands.
- Strong strategic, creative, and commercial acumen.
Responsibilities
Brand Strategy & Architecture
- Is the Brand Manager for NBS – Next Media’s current Affairs, leading brand and Nile Post
- Develop and execute enterprise-wide brand strategy for Next Media’s portfolio.
- Lead brand consolidation and alignment across the 26 brands.
- Define brand positioning, value propositions, and tone of voice.
- Establish brand governance frameworks and guidelines.
Creative & Brand Experience Leadership
- Provide strategic oversight to creative, content, and brand execution teams.
- Ensure creative output aligns with brand strategy and business objectives.
- Champion audience-centric storytelling across platforms.
Campaign & Experience Planning
- Lead development of brand campaign strategies.
- Oversee brand-led events, activations, and experiential marketing.
- Ensure seamless integration between brand, creative, and digital execution.
Trade Marketing & Partnerships
- Oversee trade marketing strategy and partner activations.
- Grow and strengthen Tier 1 and Tier 2 trade marketing partners.
- Ensure strong brand visibility in partner environments.
Commercial Brand Support
- Support proposal development and pitches with strong brand strategy.
- Package brand and creative solutions for clients.
- Identify monetizable brand-led opportunities.
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