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Fairmont Hotels & Resorts

Restaurant + 2 more

Cluster Director of Sales & Marketing

Job details

Contract Type

Description

Qualifications

  • Degree in Business, Hospitality Management, or related field
  • Proficiency in Microsoft Office and relevant sales systems
  • Minimum 5–7 years’ experience in senior commercial leadership within luxury hospitality

Skills & Attributes

  • Strong understanding of luxury leisure, MICE, corporate, and distribution ecosystems
  • Experience managing integrated commercial functions
  • Strong strategic sales and marketing leadership capability
  • Strong negotiation and executive level presentation skills
  • Strong commercial acumen and market awareness
  • Results-driven and commercially astute
  • Collaborative leadership style with strong team development skills
  • Highly results-oriented with a track record of successfully closing high-value deals and converting business opportunities
  • Strong ability to interpret data, identify trends and create forecasts


Responsibilities

Strategic Leadership & Planning

  • Develop and execute cluster-wide sales & marketing strategies aligned with brand standards
  • Contribute to annual budgets and commercial plans in collaboration with Revenue Director

Sales Leadership & Performance

  • Lead and drive sales effectiveness across both properties
  • Set and monitor sales targets, KPIs, and incentive programs
  • Ensure achievement of monthly, quarterly, and annual sales objectives
  • Conduct regular sales performance reviews and pipeline management sessions

Marketing & Brand Management

  • Direct multi-property marketing campaigns and promotional initiatives
  • Ensure consistency in brand standards and messaging across the cluster
  • Oversee development of sales collateral, digital content, and campaigns

Public Relations & Communications

  • Lead cluster PR strategy, including media relations, advertising, and press releases
  • Enhance brand visibility and reputation in key source markets

Business Development & Partnerships

  • Identify and develop new markets, segments, and revenue opportunities
  • Represent the properties at trade shows, roadshows, and industry events

Key Account & Stakeholder Management

  • Oversee key accounts and strategic client relationships across properties
  • Drive revenue growth, ADR optimization and market share expansion across all segments
  • Review and manage sales contracts and agreements

Team Leadership & Performance Management

  • Lead, mentor, and develop Cluster Sales & Marketing teams
  • Conduct performance reviews, coaching sessions, and regular team meetings
  • Drive a culture of accountability, engagement, and high performance

Operations & Systems Management

  • Ensure effective use of sales systems, tools, and reporting platforms
  • Maintain operational excellence in sales processes and procedures
  • Coordinate participation in brand and multi-property campaigns

Market Intelligence & Positioning

  • Monitor market trends, competitor activity, and brand positioning
  • Provide insights to support commercial decision-making in collaboration with Revenue Director.


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