Required Education & Experience Needed - Bachelor’s Degree / Diploma in sales and marketing or related field.
- 4-5 years’ working experience in B2B sales preferably in the FMCG/Fresh produce Industry in supervisory role. .
- Experience in HORECA (Commodity or commercial kitchen) sales is an added advantage
- Experience working in customer-based roles, proven sales track record and contribution to business growth
- Aptitude in delivering attractive presentations.
- Overall knowledge of standard sales process and sales cycle.
- Proven experience in initiating sales meetings.
- Experience in cold calling and engaging potential customers.
- Ability to interpret and echo the stages of a sales pipeline.
- Experience managing a team and driving performance.
- Compliance with customer service standards and proper customer relationship management.
- Thorough understanding of the industry and negotiating techniques.
- Able to utilize different Sales automation tools such as CRM.
- Personal Attributes
- Demonstrate high levels of integrity.
- Ability to communicate both inside and outside the organization, Formal presentation.
- Ability to write complex reports.
Analytical skills:
- Quality work output contributes to team success, initiating action, applied learning.
- Seeks continuous learning.
- Formal presentation.
- Result and solution oriented.
- Savvy relationship builder.
Role Profile
- We are looking for a talented person to join our Sales team as a supervisor tasked with managing our commercial deliverables in Agro Processors, Food Manufacturing companies etc. space.
- You will maintain relationship with these Agro processors and Kyosk Sourcing team to support order generation and fulfilment.
Duties
Customer Acquisition and Onboarding:
- Mastering the Target market and generating an ambitious number of leads within the market in the designated region or category
- Tabulating a Sales Pipeline for lead validation
- Perfecting one’s sales pitch to articulate different value propositions to different stakeholders
- Mastering the suitable acquisition channels and maximizing on them
- Meeting the minimum agreed target for registrations and onboardings in line with the set sales projections
Revenue Generation and Growth:
- Converting prospects into Sales
- Increasing Basket sizes by Upselling and Crossing
- Opening up new markets within the same category
- Leveraging on referrals from the existing Customer base
- Establishing networks with non-conflicting players in the same space for more business development
- Attaining the set revenue targets month on month
- Ensure 100% collection of receivables.
People Management and Development:
- Recruit and manage a motivated and aggressive team to deliver the sales mandate.
- Schedule frequent one on one sessions with the team members to evaluate performance, identify areas of development and address any challenges.
- Analyze, develop and monitor performance quality measures for the department.
- Deliver training needs from time to time.
Customer Retention:
- Creating reliability by always keeping in touch with the customers
- Conducting regular spot-checks to ensure good service delivery
- Maintaining a feedback log from the clients to keep improving customer experience day by day
- Develop a check-in schedule for different touch points and maintain this on a calendar
- Advocate for customer satisfaction to all departments
- Formulate a reward policy for loyal customers e.g discounts
- Manage client relationships, introduce clients to new and additional products and ensure client retention.
- Conduct autonomous customer satisfaction surveys to capture additional areas of improvement and feedback
Corporate Positioning:
- Understand the go to market strategy for each product and appropriately execute sales.
- Promoting the Farm & Fresh Brand to be a market lead
- Promoting the Framers vision for Farm & Fresh
- Give presentations, seminars and briefings to clients articulating Farm & Fresh Value Proposition.
Providing Market Insights:
- Gather relevant intel/ information within the market and forward to the company for analysis and strategy changes.
- Digital transformation
- Pushing for 100% digital migration to the Kwikbasket buyer mobile app or web app
- Maximizing on the uptake of the available financial services on the platform to realize true value of the customer
- Data Analysis and reporting.
- Interpret various consumption data patterns to the customer.
- Generate sales reports as per the set targets and KPIs for ease of performance analysis.
Key Performance Indicators
- Number of Prospect Visits weekly
- Number of New Prospect registrations weekly
- % Growth for active customers – Customer Retention
- % Revenue Growth from existing customers
- % Revenue Generation from New customers
- No. of training delivered per month.
